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Gen Z is also known as the Internet Generation. Does Gen Z know and understand their cultural significance as the first majority “minority” group?
I never liked the word “minority.” When I wrote about the word in my Princeton University thesis many years ago, I wrote how its political use denoted powerlessness and its social labeling was demeaning for racial groups such as African Americans.
Like ethnic groups, generations get labels, too. Millennials, Generation X, Y, Z… It can be very confusing. However, Generation Z holds special social significance.
Who is Generation Z? The first generation where the minority are becoming the majority – more racially and ethnically diverse than ever before.
According to Wikipedia, Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort after the Millennials.
Generation Z represents attitudes and behaviors of those born between 1995 & 2005.
According to Forbes, Generation Z makes up 25% of the United States population, larger than any other defined generation group. MTV believes, “They have this self-awareness that systems have been broken.”
Sensi Agency recently completed the most comprehensive Gen Z Report titled, “We are Gen Z.” They found three key themes:
- Diversity – What it means to be cross-cultural no longer comes with the self-perception of being a minority. Rather it’s embracing one’s own culture and heritage with pride, while being open to others.
- 78 percent said they want to learn about new cultures, while 73 percent said they enjoy trying food from new cultures.
- Inclusion – Cross-cultural Gen Z got a significant boost from technology, especially social media, which has enabled them to participate – or perhaps, even lead conversations. This theme explores the dynamic between cross-cultural Gen Z and technology.
- 91 percent agree people should look out for each other. 60 percent agree social media is a useful platform for social change.
- Justice – Cross-cultural Gen Z is about action. They aren’t merely talking about changing society and their world. They’re doing it already as the rest of us marvel.
- 72 percent believe they can make a difference in the world.
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