Sisterhood Agenda

The Powerful Effect of The #MeToo Movement

Carline

An advocate for women's empowerment, supporting women and girls.
Carline

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The #MeToo movement has changed the way we feel about sexual assault and harassment, the way we report sexual abuse and crimes, the way the entertainment industry functions, and the way we do business.  These changes, pervasive and long-lasting, help everyone.

What is the #MeToo movement?

The #MeToo movement was started by Tarana Burke.  Hollywood actress Alyssa Milano enhanced the #MeToo movement when a single tweet she sent out using #MeToo went viral:  4.7 million people responded in the first 24 hours, with 12 million posts with 45% of users in the United States.

#MeToo encourages women to speak up if they’ve been sexually assaulted or harassed.

READ MORE:  How Trauma Can Spark Activism

#MeToo women’s march, Los Angeles, USA – 12 Nov 2017

As a result, there have been countless allegations against high-profile men in Hollywood, media, politics, and tech.  For example, Harvey Weinstein was fired from his own company and Kevin Spacey was fired as the main character on his award-winning television series.

There’s no denying that #MeToo has changed the power dynamics within the entertainment industry and beyond.

In the U.S., employers prioritize creating a positive workplace under the #MeToo movement.  More than 50% of the working women population in the U.S. say they have experienced harassment in the workplace.

This has brought harassment and sexual assault in the eyes of the public.  It brings awareness to everyone.  It happens, and it can happen to anyone, anywhere.  Here’s how the #MeToo movement is affecting different industries.

Condom Brands Durex and Trojan are creating awareness about consent.

Durex used the hashtag #TimesUp in their social media platforms and posted ‘Before you even think about it, get CONSENT.

Manforce another condom brand Manforce also posted – ‘Dear Men, mend your ways! Top 10 Things that men must understand – 1. NO MEANS NO.’ ‘Don’t think twice before speaking up against evil #MeToo’.

On the other hand, Trojan and the non-profit organization, Advocates for Youth, worked together to help spread awareness on consent culture with their campaign: ‘Consent. Ask For It.’  They did on-campus events at over 100 colleges around the U.S., posters, activist toolkits, and giveaways.

On Etsy and Amazon, there are engraved pendants, shirts, mugs with the hashtag, #MeToo.”  However, there are no links to any fundraising cause.

Men’s clothing brand Bonobos is campaigning about positive masculinity.  Last year they kicked off a campaign to #EvolveTheDefinition of masculinity.  Schick Hydro launched the campaign “The Man I am” it promotes positive masculinity and “what it really means to be a man.” Brands have become more proactive in communicating with men about responsibility and appropriate behavior.

#MeToo is changing the workplace.

According to a Time magazine poll, 51% s of women said they are no more likely to report sexual harassment now than before.

Meanwhile, at the government level, lawmakers and staff in Congress are required to take anti-harassment training yearly.

There was also legislation passed that offenders should be named so that hiding behind a non-disclosure agreement will no longer be an option.

Moreover,  (Arizona, Maryland, New York, Tennessee, Vermont, and Washington) passed laws limiting nondisclosure agreements (NDAs) in harassment and sexual abuse cases.  This is important because NDAs stop employees from talking about sexual harassment.  They often allow perpetrators to walk freely unidentified, ready to commit the crime again.

#MeToo is changing the way we do business.

Mergers and acquisitions are requiring “Weinstein Clauses” where companies are required to disclose any allegations of sexual harassment. If there is, the buyers can get their money back.

#MeToo impact on hotels

Hotels in Chicago, California, and Seattle are getting panic buttons after revealing that 53% of housekeepers experienced assault.  Several 5-star Hotel chains including Marriott, Hilton, Wyndham, Hyatt, and InterContinental Hotels Group, announced their support for the movement and promised to give their hotel workers panic buttons.

#MeToo in Fashion

Popular magazines Vogue, Glamour and Vanity Fair, announced that they will no longer allow the use of alcohol on sets. Photoshoots involving sheer clothing, lingerie or swimwear must be approved in advance by the subject. Big companies like LVMH (the umbrella company to Louis Vuitton and Marc Jacobs) and Kering (where Gucci and Saint Laurent are under) have announced that there will be private designated places for models to change their wardrobe during shoots and events like runway shows.

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