Angela D. Coleman, Ìbíyínká Oladojá Oyèwọlá, is a nonprofit executive, social entrepreneur, and scholar-practitioner dedicated to transforming communities through innovation, systems-level thinking, and equity-centered solutions.
Rihanna and the WNBA are a pretty perfect combination. The WNBA has been a Sisterhood Agenda’s global partner for over twenty years, and Rihanna is a self-made billionaire with her Fenty line of beauty products, plus other business ventures. It is social entrepreneurship at its finest.
Rihanna is boosting women’s sports, gender equity, and her bank account-all at the same time.
Women’s sports are gaining more popularity each year, particularly basketball. Spending and investing is one of the most empowering ways to be fiscally self-determining.
Why not put your money and invest in causes that are not just economically sound, but socially conscious and heart-centered, too?
Keia Clarke, CEO of the New York Liberty, told NBC News:
“There’s something special about the uniqueness of redefining what a sports sponsorship looks like in the name of women, in the name of sports, in the name of culture.”
Sukiana Chancy, vice president of brand strategy for Fenty Skin and Fenty Hair, added:
“There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like.”
Rihanna and the WNBA are winning. New York Liberty is capitalizing on its success the right way. Crowds love the new Fenty Gloss Bomb cam at games where crowd members show off their lip gloss beauty routine. Fenty will also have exclusive products available at New York Liberty’s home game location. For example, there is a lip gloss with Liberty packaging that is sold exclusively at the team store inside the Barclays Center. The Fenty logo is also now featured on the players’ warm-up and shooting shirts.
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